Web Design

What is Web Design?

The design stage during the creation of a website is where we mould all our ideas into a visual representation of what we’ll eventually call a website. Every one of our designs is unique and 100% based on your requirements and preferences – your input is at the centre of our design process.

We encourage our clients to be as involved in this process as possible – after all – it is their website. We can provide as little or as many ideas as you need; but ultimately, we take your ideas, your preferences and your aspirations and convert them into an exciting and functional design that works for you and appeals to your target audience.

Much more than meets the eye…

The term Web Design entails much more than simply the ‘look and feel’ of a website. A web site that is to become successful as a sales and marketing tool needs to be intuitive and easy to use for first-time and repeat visitors.

Most web designers believe that their job is done once they have produced an appealing design. At Webmaster Technologies, we know that an attractive website is only part our job. Appearance is important, but we know that a website can only really be successful if the design meets all the following criteria:

  • Clearly shows what your company has to offer / what the website is about
  • The most important information is most prominently displayed
  • Navigation(s) is(are) intuitive and easy to follow
  • Points of contact need to be clearly visible
  • Points of sales need to be simplistic and intuitive
  • Site is not be cluttered with useless or marginal information
  • Text is concise and inviting to read

Our approach to web design

We pride ourselves in simple yet innovative designs that are attractive and at the same time functional. All our websites fully comply with W3C, DDA and other industry standards so that, when working with us, you know you can enjoy the long-lasting quality of our products.

There is no limit to what our design geeks can create, but that doesn’t mean you should put every bell and whistle imaginable on every page of your website. Nor do we encourage designs that are simply plain vanilla. That is why we adopt an extremely collaborative approach to web design that combines your requirements and ideas with our experience and expertise, ultimately creating a website that puts your competition to shame.